When we think about video, Twitter isn’t always the first platform that comes to mind. Sure, when we want to find out what’s going on in the world, what people are talking about, and what are the topics of discussion, we always gravitate towards twitter. But often, it is thought of as a less visual platform. In previous blogs, we’ve talked quite a bit about how video can increase engagement, as well as some helpful tips. As well as on Instagram, as we mentioned last week, Twitter video is a huge boost for your engagement! So, let’s have a look at some ways we can use Twitter video optimally.
Nice content video from @bonappetit giving some how-to steps and directing users to their site!
Twitter video allows us to record or upload 2 minutes and 20 seconds of video. We can use it as content, or even to reply to tweets. Using it as a reply to your followers can really boost engagement and help to answer multiple questions all at once! It can be a nice way to diversify your re-engagement with your followers and add something valuable and accessible to them. Moreover, you can even ask your followers to give YOU replies in the form of a video, or tag you, boosting your user-generated content. You then will be actively engaging your followers, calling them to action, AND providing yourself with great content that you can share to your community of followers. Like we’ve always said, UGC creates that pull and makes people want to get involved, because maybe they could be featured too! GoPro really does this well. They are very active in retweeting their followers and always engages them this way:
Live content is also a great way to maximize your video pull. If you record videos of live events or something that is trending and people are live tweeting about, you can really hit a huge audience there! If you’re covering an event, participating in something, or even taking part of a festival or show, these types of videos can really get you involved in the conversation, real-time. One really key feature of Twitter that you don’t see as much with Instagram.
Again, always want to make sure you’re using your hashtags to the best of your ability, as well as monitoring your engagement and seeing exactly how and with what posts people are interacting. This will be key to know how you can really get the most out of your video content.
What has worked best for you? Sound off in the comments!