Here we are folks! On the brink of 2017, with just a few days left in the year. How can we use this time productively? Hopefully everyone had a great time with friends and family over the last few weeks, but now is the time to really analyze all the great work that we did in 2017 and find out what can make us even better in the coming year! Do you feel like your content wasn’t as strong as it could be? Do you want to work on building a better brand image? Are you looking to boost engagement? Do you need more followers to view your excellent content? Magic Social can help partner with you to bring you the followers and engagement that you’re looking for! We can’t wait to work with you in the new year. As we keep moving forward and killing it in 2018, let’s take a look at some of the great things that have worked in 2017 so we can keep the old that worked, and bring in the new!

Instagram Stories

Instagram stories is a pivotal tool for every single Instagram account. To be frank, if you’re not using Instagram stories as a part of your social media strategy, you’re missing out on a big (and very popular!) opportunity. Direct your followers to your content, post real-time updates, create polls, add to your brand authenticity– all of these things are incredibly valuable and will help you boost your brand following! Don’t miss out on the opportunity to enhance your stories in the new year.

Viral videos

Don’t underestimate the power of going viral. As we saw with “salt bae,” just one simple video can launch you into super-internet-stardom. This lovely gentleman now has a huge following, and it’s not to say that he wasn’t successful before, because he was. But he was able to capitalize on this virtual platform and has increased his success substantially. Create great content, always use identifiers to represent your brand, and keep being unique! Analyze what worked, what didn’t work, and how we can make our content shine even brighter in 2018.

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#saltbae #saltlife #salt

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Killing it at the Statue of Liberty!

Tap into trending topics

As we always say, Instagram is a constantly changing and trending platform, and the more you engage with the current events and pop culture, the more likely you are to grow. Social engagement is key. It’s all about learning how to leverage the current trends to boost your brand identity and relatability. You can see a great example from Twitter, with Eggo and Stranger Things:

What are you looking to boost in 2018? Let us know in the comments! We want to help!