In almost every single post about IG marketing and content, we emphasize using Instagram stories. This isn’t just a fun way for you to post silly photos and videos to your friends; this is a very legitimate and interesting marketing tool that is being utilized very creatively and optimally by top brands and companies. It is not something to be ignored, and if you haven’t already started to figure out a campaign for your brand, we highly recommend that you consider it! We will be posting some how-to and content tips for IG stories soon, so keep an eye out for that! We want you to be as successful at possible here at Magic Social!

With that said, let’s talk about one of the new additions to this already very useful feature — GIF stickers! Okay, so we know that GIFs are. We know what stickers are. But GIF stickers?! I mean, come on. Is that necessary? Well, let’s talk about it.

Why GIF Stickers?

It’s extremely apparent that these tools are widely used in the community. Almost every story takes advantage of the editing tools provided, adding location tags and graphics, as well as text and stickers. Now with such an emphasis on moving pictures and all of these types of gimicks, it was only a matter of time until these animated stickers came into play!

When? How?

This update became available on January 23rd. Now, you no longer need to use outside apps or sources to add these GIF stickers to your story. It is very streamline and is available for use right from the Stories platform, in the stickers menu. This is powered by GIPHY, which is a super go-to for all things GIF. You can check out all of the animated stickers, or search for something more specific, which is useful and time-saving.

You can also search “word art” and will find animated words and phrases to use. Pretty handy! We expect this year to be one for the Stories, so expect some more additions and add-ons to this Instagram feature as it continues to grow and harness its popularity. Head on over and try out your story today!

What is your favorite thing about Instagram Stories? How has it helped you in your marketing strategy? Let us know in the comments!

Check out IG’s official how-to on adding stickers in the help center!