The social media landscape is forever changing, so we are here to help you keep on top of things. Check out our list below on three new(ish) features of the app that will benefit your business on the gram to help turn those followers into dollars.

Explore these Instagram functions and amp up your exposure with Magic Social’s follower booster service to help grow your genuine customer base fast.


Slide into those DM’s

While not the newest Instagram feature, Direct Messaging sure is one of the most useful for business. Where responding to follower comments publicly is great for showcasing your standout customer engagement, it is not always appropriate. Use Instagram’s DM’s for any potential complaint handling, confirming competition winner details and any other instances that require a little discretion.

@Mentions in Stories

This function is perfect for business users with multiple Instagram accounts that are after a bit of cross channel promotion. Mention your business handle on your personal Insta page, or use this function to collab with business partners to easily direct traffic from one page to another. Collaborating with other businesses is a great way to grow the user base of both businesses; where ever you mention their page they’re sure to do the same thus bringing new traffic to your account; teamwork makes the dream work!

Linked Up Stories

For those businesses lucky enough to get the coveted verification tick, this one is a game changer. Instagram now lets the select few add usable links to outside webpage’s- a perfect way to directly gain traffic for your businesses website, advertise specific products and turn follower engagement directly into cash!

Bonus Tip:

Are you a solo small business owner trying to put those Instagram Stories to work for your brand? The ‘gram have got a great little feature Hands Free mode so you can create professional , no selfie arm promo vids to showcase new products and services.